Our methods of work

During an Internet publicity campaign, it is crucial to account for as many details as possible in order to achieve the biggest impact. For every type of online business there are different nuanced methods of promotion and a multitude of marketing offers. Advertising agency Adverster offers ltd knows how to maximize results through marketing services and will gladly assist to increase online traffic for your site.

CPM, CTR, and CPC are synthetic metrics necessary for the most accurate understanding of reports on publicity campaigns conducted on the advertising sites. While they do not have a direct impact on business, they do help form the most profitable strategies for spending budgets.

PPC advertising

PPC (pay per click) is a method via online advertising sites in which the advertiser pays for clicks made by the users which take them to the site. PPC-ads are posted on the Intenet with the help of content providers - search engines such as Google.Adwords, Yandex.Direct, MSN adCenter, and Begun as well as advertising platforms for social networks like Facebook, Twitter, LinkedIn, etc. PPC is a convenient tool for those who use ad buy as a means to retain high-quality traffic on the landing, since this method is closely related to users’ requests and expectations.


CPM advertising is a popular tool for determining the cost of a publicity campaign. You can buy ads online and evaluate the cost and effectiveness of this advertising channel. The term CPM or CPT means the cost of exactly one thousands shows. The profit from such advertising depends on the total number of shows made on the site. It is a model of the relationship with the advertiser who pays a fixed amount per 1000 shows of the ad.

CPM is based entirely on the number of shows made on the page. It does not matter what type of advertising is used. Unlike CPC, where clicks are considered, in CPM only shows are considered.

CPA advertising

In CPA marketing (Cost-Per-Action), an advertiser buys ads and pays for each user’s action on the site. Such performance marketing models a way to calculate the cost of an action. These can be through applications, calls, sales, consultations, or visits from a consultant or specialist to a client, and so on. In general, those cases whereby the indicators can be accurately measured refer to this system.

Thanks to Performance Marketing, companies who buy online ads know exactly the number of people who come to the site or Landing Page, or who looked at the advertisement. Also, they can gather info on how a potential customer behaved, and how many made the “target action” (filled out an application, called for more info, etc.)

The broad concept of CPA digital marketing includes even narrower models such as CPS (Cost-Per-Sale) – a charge for selling, and CPL (Cost-Per-Lead) – a fee for the lead (action). Unlike pay-per-click or pay-per-display, cost-per-action marketing is the most transparent and effective. The fee is determined for a specific result that advertisers who buy traffic online expect to receive.

This advertising model is not suitable for all online sites, but mainly only for those who through the global network sell goods and services to the final consumer, or who introduce them via commercial projects. Among these may be, for example, online stores, insurance companies, online games, real estate agencies, travel companies, hotel booking services, educational institutions, etc.

These kinds of sites have special landing pages on which potential customers, participants, or buyers are followed by a link in the advertisement. Each page offers a certain action: place an order, add goods to the basket, fill out an application, questionnaire or registration form, receive a call, etc.

Digital advertising

The Internet has opened up completely new opportunities for advertising and for the end users, who decide (or think they decide), how to deal with this or that advertising product. In any case, the Web user is directly involved in the advertising process, moving from a purely observer-based role to a functioning accomplice.

Digital ads which directly interact with the consumer are primarily the kind found with online advertising websites. This is a banner that allows you to immediately enter the seller’s website just by clicking and buy a product. Presented on the site could be an entertaining video of advertising content, which the viewers themselves voluntarily recommend to each other. It is worth noting that for digital advertising there are specific channels of distribution and interaction with the consumer:

  • The main channel (the same tool) is the creation of the site and its promotion. This channel is not new and is already well-known to both marketers and consumers, but, nevertheless, it is commercial Internet sites that remain the main and most effective way of introducing digital advertising.
  • Another rather traditional way of promotion though advertising websites is banners, flash games, video clips, etc. It's easy to buy banner ads from which clients will be redirected directly to the advertiser's site, or better yet, to register on it.
  • Social networks are the hottest channel of advertising, if only because it is unprecedentedly available. This is an immense field for the introduction of viral marketing: advertising messages, photos or videos from users who desire to share valuable information with their neighbor. Additionally, social media is the best opportunity to show and tell something to each person individually, to ask his opinion, i.e. directly draw the consumer into the advertising process.
  • The last channel is younger, but no less active - smart mobile phones and tablets. These gadgets allow the consumer to "take advertising with them." Moreover, the development of special applications for the iPhone and iPod brought digital advertising to a whole new level.